Privacy Policy

Committed to protecting your personal information

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This version of our Privacy Policy was last updated: November 21, 2023

Our Privacy Policy contains important information about what personal details we collect; what we do with that information; who we may share it with and why; and your choices and rights when it comes to the personal information you have given us.

We may need to make changes to our Privacy Policy, so please check our website for updates from time to time. If there are important changes to how we handle your personal information, we may contact you to let you know.

Our Cookie Policy is separate from our Privacy Policy. When you browse our websites we use cookies to store information about how you use these websites in order to improve the quality of service provided to you. To understand what type of cookies we use and how these work when you use our websites you can access our Cookie Policy on our website via the cookie symbol at the bottom left corner of your browser.

Privacy Policy

We are DEAS Group and DEAS Asset Management and this Privacy Policy aplies to both entities.

This Privacy Policy also applies to the investment trusts and funds managed by DEAS Asset Management companies, unless the documents connected with your investment in a particular investment trust or fund state otherwise.

If you have any questions about our Privacy Policy or the information we collect or use about you, please contact us:


Att.: GDPR responsible

Dirch Passers Allé 76




Information about you that we collect and use includes:

  • Information about who you are e.g. your name, date of birth and contact details

  • Information connected to your product or service with us e.g. your bank account details

  • Information about your contact with us e.g. meetings, phone calls, emails / letters

  • Information if you visit one of our offices e.g. visual images collected via closed circuit television (CCTV)

  • Information classified as ‘sensitive’ personal information e.g. relating to your health

  • Children are not able to buy products and services from us. However, on instruction from a parent or guardian, a child can also be named as a beneficiary on some funds and trusts. In these cases, we collect limited personal information to identify the child (such as their name, age, gender).

Where we collect and use sensitive personal information, this information will only be collected and used where it’s needed to provide the product or service you have requested or to comply with our legal obligations, and where we have also obtained your explicit consent to process such information.

We use Google Analytics (GA) to track user behaviour. We use this data to determine the number of people who use our website and application, to better understand how they find and use our website and application, and to see their journey through the website and application.

Although GA records data such as your geographic location, device, internet browser and operating system, none of this information personally identifies you.

Disabling cookies prevents GA from tracking your visits to our website.

We may collect your personal information directly from you, from a variety of sources, including:

  • An application form for a product or service

  • Phone conversations with us

  • Emails or letters you send to us

  • Meetings with one of our business development or relationship managers

  • Registering for one of our events

  • Participating in research surveys to help us understand you better and improve our products and services

  • Entering competitions e.g. to win tickets to an event which we sponsor

  • Our online services such as websites, social media and mobile device applications (‘Apps’)

If you have a financial adviser, the information we collect and use will most likely have been provided by them on your behalf.

We may also collect personal information about you from places such as business directories and other commercially or publicly available sources e.g. to check or improve the information we hold (like your address) or to give better contact information if we are unable to contact you directly.

We take your privacy seriously and we will only ever collect and use information which is personal to you where it is necessary, fair and lawful to do so. We will collect and use your information only if we are able to satisfy one of the lawful processing conditions set out in the data protection laws.

This will be the case where:

  • it’s necessary to provide the product or service you have requested e.g. if you wish to invest in one of our funds or products we will require some personal information which may include your name, address, date of birth, and bank account details

  • it’s necessary for us to meet our legal or regulatory obligations e.g. to send you Annual Statements, tell you about changes to Terms and Conditions or for the detection and prevention of fraud

  • it’s in the legitimate interests of DEAS Group i.e. to deliver appropriate information and guidance so you are aware of the options that may help you get the best outcome from your product or investment; where we need to process your information to better understand you and your needs so we can send you more relevant communications about the products you have with us and to develop new products and services. Where the processing is in our legitimate interests, we will always conduct an assessment to ensure that this use of your personal information is not excessive or unnecessary or otherwise more intrusive than it needs to be

  • you have given us your permission [consent] to use your information in this way. For example, if we are collecting and using your sensitive personal information or for certain types of direct marketing If you do not wish us to collect and use your personal information in these ways, it may mean that we will be unable to provide you with our products or services. We sometimes use systems to make automated decisions based on personal information we have – or are allowed to collect and use from others – about you. These automated decisions can affect the products, services or features we offer you now or in the future. We use automated decisions in the following ways:

  • Tailoring products and services e.g. placing you in groups with similar customers to make decisions about the products and services we may offer you to help meet your needs

  • When designing and enhancing our online services to help meet your requirements for ongoing guidance and support.

We may share your information internally, and with third parties for the reasons outlined in ‘Why we collect and use your information’.

We will share your information with:

  • Other parts of DEAS Group who support us in the provision of the product or service you have

  • Credit reference agencies for the purposes of conducting a credit check and ID verification

  • Your adviser, trustee, business associate, professional advisor where this is required as part of the product or service you have agreed with us

  • Companies we have chosen to support us in the delivery of the products and services we offer to you and other customers. For example, research, consultancy or technology companies who help us improve our service to you

  • Companies who can help us in our contact with you, for example an internet service provider

  • Our regulators; including the Financial Conduct Authority and when requested by law

  • Law enforcement and other appointed agencies who support us (or where they request the information) in the prevention and detection of crime; and tax authorities for the purposes of tax reporting where necessary.

  • Information on rent level, rent development, rent payments, etc. may be disclosed to Statistics Denmark for statistical, historical or scientific purposes.

The majority of your information is processed in the European Economic Area (EEA).

However, some of your information may be processed by us or the third parties we work with in locations outside of the EEA.

Where your information is being processed outside of the EEA, we take additional steps to ensure that your information is protected to at least an equivalent level as would be applied by EEA Data Protection Laws e.g. we will put in place legal agreements with third parties and DEAS affiliates with ongoing oversight to ensure they meet these obligations.

We take information and system security very seriously and we strive to comply with our obligations at all times. Any personal information which is collected, recorded or used in any way, whether on paper, online or any other media, will have appropriate safeguards applied in line with our data protection obligations.

Your information is protected by controls designed to minimise loss or damage through accident, negligence or deliberate actions. Our employees also protect sensitive or confidential information when storing or transmitting information electronically.

Our security controls are aligned to industry standards and good practice; providing a control environment that effectively manages risks to the confidentiality, integrity and availability of your information.

To provide your product or investment, and meet our legal and regulatory obligations, we keep your personal information and copies of records we create while you are a client of ours.

Even when you no longer have a relationship with us, we are required to keep information for different legal and regulatory reasons. The length of time will vary and we regularly review our retention periods to make sure they comply with all laws and regulations.

You have a number of rights under data protection laws which may be exercised in certain circumstances. These are:

  • the right to be informed about how and why we are processing your personal information

  • the right of access to personal information relating to you

  • the right to rectification of inaccurate or incomplete personal information

  • the right to request erasure of your personal information

  • the right to restrict processing of your personal information

  • the right to data portability

  • the right to object to processing of your personal information (e.g. profiling or direct marketing)

  • the right not to be subject to automated decision making (including profiling) which significantly or legally affects you.

For more information on your rights and how to exercise them please contact us (see ‘How to contact us’ section).

We will always strive to collect, use and safeguard your personal information in line with data protection laws. If you do not believe we have handled your information as set out in our Privacy Policy, please let us know immediately (see ‘How to contact us’ section) and we will do our utmost to make things right.

While we hope that we can resolve any complaints for you, you do have the option to complain to the local data protection authority (e.g. the Danish Data Protection Agency). This is available to you whether or not you have exhausted our complaints procedure.

The Danish data protection authority’s (Datatilsynet) details

Phone helpline (Danish): +45 33 19 32 00



Postal address

Datatilsynet Carl Jacobsens Vej 35 DK-2500 Valby Denmark

For EEA residents you can find your local data protection authority on the Europa website: